ABS-CBNmobile is changing the world
of mobile phone usage in the Philippines by augmenting call, text, and
mobile internet offerings with livestreaming of ABS-CBN shows, “Best of
ABS-CBN” exclusives, and other special shows that enrich the experience
of subscribers.
Subscribers can now watch ABS-CBN shows
via livestreaming and catch up on episodes they missed through the iWant
TV app or mobile site. They also have access to exclusive content such
as a collection of videos under “Best of ABS-CBN”, “PBB Audition
Exclusives”, and the forthcoming show of popular teen star Daniel
Padilla dubbed “Experience Daniel” beginning April 20.
Recently, ABS-CBNmobile subscribers who wanted to audition for “Pinoy Big Brother” at the Araneta Coliseum also had the opportunity to avail of the fast track lane pass.
“Calls and text messages are a given. More and more, people are looking engaging content
that they can access easily, wherever they are. This is all part of our
innovation strategy because we see that in the near future, people will
use their mobile phones differently. Our apps, content, and special
events give people a glimpse of this future,” said Carlo Katigbak,
president of ABS-CBN Convergence Inc., which offers ABS-CBNmobile, a
mobile phone service launched last year to create new possibilities for
enjoying ABS-CBN shows, celebrities, and other media content.
ABS-CBNmobile marketing head NandyVillar
added that ABS-CBNmobile is riding this wave of change wherein people
are switching to smartphones.
“We are excited by the idea that people
increasingly desire smartphones for entertainment and news.
ABS-CBNmobile not only offers the full range of basic mobile services
like call, text, and mobile internet,
but also entertainment and news that come from ABS-CBN, the country’s
most watched TV network. We are offering content that people love and
that traditional telco companies don’t have,” he said.
ABS-CBNmobile also recently launched its
iWant Stars application (app), a pioneering app for smartphones that
allows fans to follow their favoriteKapamilya stars through short
videos, pictures, news, and messages about them. Featured artists are
Kathryn Bernardo, Daniel Padilla, Enrique Gil, Kim Chiu, Enchong Dee,
and Piolo Pascual.
Villar explained that customers just
have to buy an ABS-CBNmobile SIM, put it in their smartphones, buy the
desired prepaid load, and download the iWant TV and iWant Stars apps to
enjoy the exclusive content from ABS-CBNmobile.
ABS-CBNmobile has nationwide coverage and a reliable signal. Its Prepaid SIMs, which cost P30 each, are also available nationwide.
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