ABS-CBN Corporation, the country’s leading information and
entertainment multimedia conglomerate, is investing at least P200
million in a joint venture project with CJ O Shopping Corporation, one
of the world’s largest home shopping companies, to introduce a new TV
home shopping lifestyle to Filipino consumers.
The joint venture, called A CJ O Shopping Corporation, combines the strength of the two industry giants to empower Filipinos with information about reliable and world-class products that they can obtain through a time-saving purchasing process.
ABS-CBN Business Development head Paolo Pineda said the Lopez-owned company’s foray into TV home shopping seeks to provide its viewers more opportunities for their lifestyle needs.
“Sometimes people don’t have the chance to go out and shop for themselves for things they need at home. We are offering consumers better service and better options as life becomes more mobile and hectic,” he said.
Pineda explained that the Philippines is a market that is familiar with TV home shopping.
“TV home shopping is not something new to the Filipino consumer. We’ve also noticed the proliferation of online shopping sites which is quite similar to what we want to do, because it’s really about another option to the mall, to your local neighborhood store,” Pineda said.
A CJ O Shopping Corporation has started operating the O Shopping Channel that broadcasts 24/7 shopping programs on SkyCable and Global Destiny, and airs programs through ABS-CBN’s Channel 2 and Studio 23. O Shopping offers a wide range of products, from kitchen to home, exercise, and beauty products trusted by customers worldwide.
A CJ O president and CEO Eddie Bak expressed his commitment to serve Filipino customers efficiently and noted the potential and importance of the Philippine market as the Filipino population grows.
“It is important for CJ O to be present in such a young and dynamic market like the Philippines, and being here is both challenging and exciting for the company. We want to introduce an innovative retail model that allows Filipino consumers to conveniently shop for high-quality products at affordable prices,” Bak said.
The partnership is consistent with CJ O Shopping’s goal to be the largest TV home shopping network in the world by opening in the right markets across the globe. Outside of Korea, CJ O Shopping has presence in Shanghai, Tianjin, and Guangzhou in China, as well as in India, Vietnam, Thailand, Japan, and Turkey.
“ABS-CBN is the largest and a highly respected broadcasting company in the country, and CJ O Shopping is in good hands with such a partner,” said Bak.
Pineda, meanwhile, expressed optimism for the venture as orders already started coming in during O Shopping Channel’s test broadcast.
“I think that is evidence of Filipinos being ready for TV home shopping. When we were only testing our signal, we already had people calling in to purchase our products,” he said.
O Shopping has a dedicated call center where agents are ready to take orders from teleshoppers, who can either pay cash on delivery or on mobile POS debit card and credit card (MasterCard and Visa).
Pineda said O Shopping will also eventually offer cosmetic products, and other merchandise that will be demanded by its customers.
“Eventually we will serve what the market will demand. We will find a way to get feedback and comments from people who buy our products, as long as there is interest and a sizeable market,” he said.
O Shopping airs around the clock daily on SkyCable and Destiny Channel 11, and airs programs on Studio 23, at 1-2AM and 5-6AM from Mondays to Fridays and at 1-2AM on Saturdays and Sundays, and on ABS-CBN Channel 2 after “Banana Nite” from Mondays to Fridays, after “Sports Unlimited” on Saturdays, and after “Sunday’s Best” on Sundays.
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The joint venture, called A CJ O Shopping Corporation, combines the strength of the two industry giants to empower Filipinos with information about reliable and world-class products that they can obtain through a time-saving purchasing process.
ABS-CBN Business Development head Paolo Pineda said the Lopez-owned company’s foray into TV home shopping seeks to provide its viewers more opportunities for their lifestyle needs.
“Sometimes people don’t have the chance to go out and shop for themselves for things they need at home. We are offering consumers better service and better options as life becomes more mobile and hectic,” he said.
“TV home shopping is not something new to the Filipino consumer. We’ve also noticed the proliferation of online shopping sites which is quite similar to what we want to do, because it’s really about another option to the mall, to your local neighborhood store,” Pineda said.
A CJ O Shopping Corporation has started operating the O Shopping Channel that broadcasts 24/7 shopping programs on SkyCable and Global Destiny, and airs programs through ABS-CBN’s Channel 2 and Studio 23. O Shopping offers a wide range of products, from kitchen to home, exercise, and beauty products trusted by customers worldwide.
A CJ O president and CEO Eddie Bak expressed his commitment to serve Filipino customers efficiently and noted the potential and importance of the Philippine market as the Filipino population grows.
“It is important for CJ O to be present in such a young and dynamic market like the Philippines, and being here is both challenging and exciting for the company. We want to introduce an innovative retail model that allows Filipino consumers to conveniently shop for high-quality products at affordable prices,” Bak said.
The partnership is consistent with CJ O Shopping’s goal to be the largest TV home shopping network in the world by opening in the right markets across the globe. Outside of Korea, CJ O Shopping has presence in Shanghai, Tianjin, and Guangzhou in China, as well as in India, Vietnam, Thailand, Japan, and Turkey.
“ABS-CBN is the largest and a highly respected broadcasting company in the country, and CJ O Shopping is in good hands with such a partner,” said Bak.
Pineda, meanwhile, expressed optimism for the venture as orders already started coming in during O Shopping Channel’s test broadcast.
“I think that is evidence of Filipinos being ready for TV home shopping. When we were only testing our signal, we already had people calling in to purchase our products,” he said.
O Shopping has a dedicated call center where agents are ready to take orders from teleshoppers, who can either pay cash on delivery or on mobile POS debit card and credit card (MasterCard and Visa).
Pineda said O Shopping will also eventually offer cosmetic products, and other merchandise that will be demanded by its customers.
“Eventually we will serve what the market will demand. We will find a way to get feedback and comments from people who buy our products, as long as there is interest and a sizeable market,” he said.
O Shopping airs around the clock daily on SkyCable and Destiny Channel 11, and airs programs on Studio 23, at 1-2AM and 5-6AM from Mondays to Fridays and at 1-2AM on Saturdays and Sundays, and on ABS-CBN Channel 2 after “Banana Nite” from Mondays to Fridays, after “Sports Unlimited” on Saturdays, and after “Sunday’s Best” on Sundays.
For more CHIKA Patrol updates FOLLOW or LIKE CHIKA PATROL on Facebook and Twitter and ADVERTISE with us email at ilovekakulay@gmail.com
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