More Filipinos nationwide tuned in to the high-caliber programs of
ABS-CBN in April as it maintained its leadership over rival TV networks
and hit an average audience share of 44%, or nine points ahead of GMA’s
35%, based on data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN also remained undisputed in key territories across the country such as in Balance Luzon (all areas in Luzon outside Mega Manila), where ABS-CBN scored an average audience share of 46% vs GMA’s 37%. The network continued to lead the Visayas and Mindanao garnering 57% and 54% respectively, or twice GMA’s 26% and 27%.
Data also show that ABS-CBN sustained its primetime (6PM-12MN) supremacy with an average audience share of 48%, or 15 points higher than the 33% of GMA.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from leading in primetime, ABS-CBN’s early afternoon (12NN-3PM) and late afternoon (3PM-6PM) programming blocks climbed up in the previous month. From 43% in March, the audience share of ABS-CBN’s early afternoon block moved up to 45% in April, while its late afternoon block increased four points higher from 43% to 47%. Noontime show “It’s Showtime” on weekdays continues to defeat rival “Eat Bulaga” (11.1%) with an average national TV rating of 15.9%.
Afternoon offerings “Meteor Garden” (15.3%) and “Moon of Desire” (14.5%), meanwhile, have consistently been the top raters in their timeslot.
ABS-CBN clinched 13 spots on list of top 15 most-watched programs nationwide in April topped by “Dyesebel” (29.5%). Other Kapamilya programs on the list were “Wanspanataym” (28.9%), “Ikaw Lamang” (27.8%), “Maalaala Mo Kaya” (27.7%), “TV Patrol” (25.8%), “The Legal Wife” (23.5%), “Rated K” (22.5%), “Bet On Your Baby” (22.2%), “Home Sweetie Home” (20.8), “Mirabella” (18.2%), “Pinoy Big Brother All In” and “Be Careful With My Heart (17.8%), “Gandang Gabi Vice” and “Goin’ Bulilit (17.4%), and “It’s Showtime” on Saturdays (17%).
The kick-off of the newest season phenomenal reality show “Pinoy Big Brother” last April 27 dubbed “Pinoy Big Brother All In” recorded a national TV rating of 20.5% defeating its rival program “Imbestigador” with 10.9%. Meanwhile, “The Biggest Loser Pinoy Edition Doubles” finale titled “Ang Bigating Pagtatapos” aired last April 26 registered 19.1%, beating its competition “Celebrity Bluff” that rated 14.2%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS
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Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN also remained undisputed in key territories across the country such as in Balance Luzon (all areas in Luzon outside Mega Manila), where ABS-CBN scored an average audience share of 46% vs GMA’s 37%. The network continued to lead the Visayas and Mindanao garnering 57% and 54% respectively, or twice GMA’s 26% and 27%.
Data also show that ABS-CBN sustained its primetime (6PM-12MN) supremacy with an average audience share of 48%, or 15 points higher than the 33% of GMA.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from leading in primetime, ABS-CBN’s early afternoon (12NN-3PM) and late afternoon (3PM-6PM) programming blocks climbed up in the previous month. From 43% in March, the audience share of ABS-CBN’s early afternoon block moved up to 45% in April, while its late afternoon block increased four points higher from 43% to 47%. Noontime show “It’s Showtime” on weekdays continues to defeat rival “Eat Bulaga” (11.1%) with an average national TV rating of 15.9%.
Afternoon offerings “Meteor Garden” (15.3%) and “Moon of Desire” (14.5%), meanwhile, have consistently been the top raters in their timeslot.
ABS-CBN clinched 13 spots on list of top 15 most-watched programs nationwide in April topped by “Dyesebel” (29.5%). Other Kapamilya programs on the list were “Wanspanataym” (28.9%), “Ikaw Lamang” (27.8%), “Maalaala Mo Kaya” (27.7%), “TV Patrol” (25.8%), “The Legal Wife” (23.5%), “Rated K” (22.5%), “Bet On Your Baby” (22.2%), “Home Sweetie Home” (20.8), “Mirabella” (18.2%), “Pinoy Big Brother All In” and “Be Careful With My Heart (17.8%), “Gandang Gabi Vice” and “Goin’ Bulilit (17.4%), and “It’s Showtime” on Saturdays (17%).
The kick-off of the newest season phenomenal reality show “Pinoy Big Brother” last April 27 dubbed “Pinoy Big Brother All In” recorded a national TV rating of 20.5% defeating its rival program “Imbestigador” with 10.9%. Meanwhile, “The Biggest Loser Pinoy Edition Doubles” finale titled “Ang Bigating Pagtatapos” aired last April 26 registered 19.1%, beating its competition “Celebrity Bluff” that rated 14.2%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
44% |
2 |
GMA |
35% |
3 |
TV5 |
9% |
Source: Kantar Media |
||
TABLE 2. TOTAL DAY BALANCE LUZON TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
46% |
2 |
GMA |
37% |
3 |
TV5 |
7% |
Source: Kantar Media |
||
TABLE 3. TOTAL DAY VISAYAS TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
57% |
2 |
GMA |
26% |
3 |
TV5 |
8% |
Source: Kantar Media |
||
TABLE 4. TOTAL DAY MINDANAO TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
54% |
2 |
GMA |
27% |
3 |
TV5 |
8% |
Source: Kantar Media |
||
TABLE 5. PRIMETIME (6PM-12MN) TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
48% |
2 |
GMA |
33% |
3 |
TV5 |
8% |
Source: Kantar Media |
||
TABLE 6. EARLY AFTERNOON (12NN-3PM) TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
45% |
2 |
GMA |
31% |
3 |
TV5 |
10% |
Source: Kantar Media |
||
TABLE 7. LATE AFTERNOON (3PM-6PM-12MN) TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS
RANK |
TV NETWORK |
AUDIENCE SHARE IN % |
1 |
ABS-CBN |
47% |
2 |
GMA |
32% |
3 |
TV5 |
9% |
Source: Kantar Media |
||
TABLE 8. TOP 15 PROGRAMS IN APRIL 2014 (NATIONAL HOMES)
RANK |
CHANNEL |
TITLE |
RATING% |
1 |
ABS-CBN |
DYESEBEL |
29.5% |
2 |
ABS-CBN |
WANSAPANATAYM |
28.9% |
3 |
ABS-CBN |
IKAW LAMANG |
27.8% |
4 |
ABS-CBN |
MAALAALA MO KAYA |
27.7% |
5 |
ABS-CBN |
TV PATROL |
25.8% |
6 |
ABS-CBN |
THE LEGAL WIFE |
23.5% |
7 |
ABS-CBN |
RATED K |
22.5% |
8 |
ABS-CBN |
BET ON YOUR BABY |
22.2% |
GMA |
MAGPAKAILANMAN |
||
9 |
ABS-CBN |
HOME SWEETIE HOME |
20.8% |
10 |
GMA |
PEPITO MANALOTO |
19.6% |
11 |
GMA |
KAPUSO MO, JESSICA SOHO |
18.4% |
12 |
ABS-CBN |
MIRABELLA |
18.2% |
13 |
ABS-CBN |
PINOY BIG BROTHER ALL IN |
17.8% |
BE CAREFUL WITH MY HEART |
|||
14 |
ABS-CBN |
GANDANG GABI VICE |
17.4% |
GOIN’ BULILIT |
|||
15 |
ABS-CBN |
IT’S SHOWTIME (SATURDAY) |
17% |
Source: Kantar Media | |||
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